Tag Archives: focal points

What Amazon get right but American Apparel get wrong

Amazon uses focal points to help its customers use its website but American Apparel doesn’t. Yesterday’s post (here) talked about focal points helping your staff to make the right decisions. The same ideas can be applied to your customers. Products … Continue reading

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Your business needs focal points to succeed

Thomas Schelling is a nobel prize winning economist who introduced the idea of focal points in 1960. A focal point is a strategy that players are likely to naturally choose. Schelling’s original example was two strangers trying to meet in … Continue reading

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