Monthly Archives: April 2012

Why your competitor’s loyalty scheme is good for you

Many companies operate loyalty schemes for their customers. These might be frequent flier programmes for airlines, or loyalty cards for retailers. These bring an obvious benefit to the company running the program, they retain more loyal customers. When the first … Continue reading

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When emotions trump math

In Blackjack a player is dealt two cards face up and the dealer is dealt two cards, one face up and one face down. If the dealer’s card is an ace then the player can take insurance against the dealer … Continue reading

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Facebook & Instagram – what Mark Zuckerberg might have said

    Facebook have announced their purchase of Instagram for a cool $1bn. Why pay so much money for a company which is less than two years old, only has 13 staff and almost no revenue?     Network effects … Continue reading

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