What Lisbeth Salander teaches us about strategy

Lisbeth Salander is the heroine in the three best selling books, The Girl with the Dragon Tattoo, The Girl who Played with Fire and The Girl who kicked the Hornets’ Nest. In the third of these books she appears in a courtroom scene:

“Even though Blomkvist was used to Salander’s penchant for shocking clothing, he was amazed that his sister had allowed her to turn up to the courtroom in a black leather miniskirt with frayed seams and a black top – with the legend I am annoyed – which barely covered her many tattoos. She had ten piercings in her ears and rings through her lower lip and left eyebrows”

Salander had a choice of how to dress in court. Why did she choose to dress in such an extreme way?

“…Then he realized that Salander was in costume…If Salander has come in with her hair smoothed down and wearing a twin-set and pearls and sensible shoes, she would have came across as a con artist trying to sell a story to the court.”

She was exaggerating her actual personality but it was believable to everyone else in the courtroom. If she had tried to dress in a prim and proper way it would not have been believable.

Today’s Takeaway: Whatever your strategy is it has to be believable to everyone else. If you make threats or promises that are not believable then you will fail.

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